The difference between selling your grain for a good price and a strategic marketing plan is like having a good job that makes you a lot of money and then not maximizing your wealth through tax breaks and various kinds of investments. A Strategic Marketing Plan is knowing how to use all of the tools to maximize your profit when selling your grain.
A price really isn’t good or bad, it just kind of is. Until you start asking questions to relate it back to what it means to your farm. But first that requires asking the question What does my farm need? The most important and first step to building a strong marketing plan is understanding your organization. Yes, that means the numbers, and the other decisions and tools available to maximize your profitability.