Expert’s Corner: The Three Key Pillars of Forming a Price Opinion

Posted on December 1, 2021


There are THREE KEY PILLARS we consider when it comes to forming a price opinion: Fundamentals, Market Psychology, and Leveraging our Network

In this week’s Expert Corner segment, Tracy from Farm Marketer speaks to Neil Townsend about the “Three Key Pillars of Forming a Price Opinion.”

Neil is FarmLink’s Chief Market Analyst, and in this segment, we pull back the curtain and discuss the three pillars of forming a price opinion.

They discuss:

• The sheer amount of market data can be overwhelming for producers to wade through and how this is precisely where market analysts and grain marketing companies come in.

• They discuss market psychology and the impact this has on pricing.

• What about pricing on crops such as lentils that might not be as transparent? They discuss that too. Have you ever wondered how marketing companies determine their price opinions?

Are you interested in learning more about grain marketing and pricing? If so, this episode is for you.

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